Business Insight_LGT

Vims Innovative work &038 Solutions submit armed avail peg-Telecoms get out of his poison and attain bet on position In the future or gain bigger food market allot. 2. Client Name LEG Telecoms LEG Telecoms Co. Ltd. Provides industrious telecommunications products and works in the first place in Korea. The guild offers wireless Internet religious service, ex-l, which provides a range of content, email, quotation/melody downloads, games, stock trading/banking, entertainment, shopping/reservations, and traffic information/location-based service.Further, the company provides alert telecommunication network technology, including network design, setup, optimization, and operation, as well as consulting for selective information services related to WAP-based wireless Internet service radix setup, JAVA/JOINS-enabled handset solutions, and multimedia application technology. As of September 30, 2004, It had 6 million subscribers. LEG Telecoms was founded In 1996 and is headquar tered in Seoul The smallest of Koreans three brisk carriers is the beneficiary of a government policy to support smaller operators.A whole of LEG Group, the countrys second-largest conglomerate, LEG Telecoms increased its customers by 26% in 2004, when the overspent introduced morsel portability, which allows subscribers to keep their ph one and only(a) number when changing service providers. LEG, the weakest of the three chokeical anesthetic mobile pretenders, is the only one upgraded to G networks on Just give out year. To string up for the disadvantage, Its forging alliances with banks and brokerage houses to offer mobile monetary services.LEG uses Its partnership with banks to expand Its retail presence It sells phones and signs up new subscribers at 2,800 bank branches in addition to its 580 storefronts. It sold well 3. The Industry at that place are three mobile service companies in Korea market. SKY Telecoms is top reformer, gaining over 50% market share in this matu red market. And the rev. size of it is also outstanding. On the one hand, LEG Telecoms is 3rd position in course volume and market share as well. Figure 1 Business Performance in 2006 But notable things are that Net-income of LEG Telecoms is far bigger than KIT and specially growth rate of rev. As best performer in last year. And also market share was slightly increased. So I expect genuinely though contestation for second position between two companies allow be preserve for a while. Figure 2 By mobile phone subscribers acknowledgment neer pecuniary Reports Figure 3 Hot competition for patience players . Comparative Analysis Marketing Analysis Market Segmentation 3 telecoms companies permit made Korea huge market for mobile services during some(prenominal)(prenominal) years with advanced services. The service providers have already enjoyed selling mobile services for the last several years.But theyre faced with the limitation of growth in local market because almost mi nt already are subscribers of mobile service now. So they compete with others for having the customers of rivals change their current service provider. However, 36 mobile service which was introduced from a couple of years ago impart be a big and important chance for their equines growth. Some people already are using 36 mobile service and more(prenominal) people leave behind change our mobile service from current 26 to 36 in the near future. And at this point, many people will consider about changing their service provider according to footing condition and service flavor.Bigger mobile carriers SKY Telecoms and KIT embarked on 36 services midway finished the year before last and expand their and SKY Telecoms has drawn half a million over the ult year but LEG Telecoms has jumped onto the bandwagon of 36 mobile services on June last year. So LEG telecoms has some risk for this business as late player. On the other hand, the biggest player, SKY Telecoms is focusing on marine expansion of their business now and they already made high-priced business results from china and several Asia countries. But the rest two players dont seem to have enough readiness for oversea business.So LEG telecoms have to focus on attacking local 36 mobile market with value added service and competitive price. And that will be the most important factor for gaining 2nd position For this, they posit to adopt advanced infra such as IP voicing and cost effective IT infra as well. Financial Analysis Table 1 Key Profitability Ratios Source Never Financial Reports (PEPSwon,) Figure 5 ROAR Trend LEG Telecoms profitableness factors, especially last two years ROAR shows better executing than competitor KIT and sound growth rate but the gap to SST is tranquillise shown. So LEG Telecoms should make an effort for better ROAR.Better ROAR can help them in making continuous price competitiveness for G mobile service. For better For better ROAR, They should focus on cost lessening throug h current IT infra optimization and etc. And also cost-effective presentment will be very important on NW infra improvement which is necessary for victoryful G mobile service business. 5. Sales Proposal The IBM solutions To capture competitive service price through cost reduction and better service quality through NW infra improvement will be the most important factors for success of G solution for it. Network development and Management solution 1 .ONION/ANA C.V. -IBM Network infrastructure / Application Optimization Consulting Strategy Present efficient way for improvement and To-be model of current NW infra through detail and accurate end to end analysis by IBM NW consultants. Benefit Customer can know the priority of investment for NW infra improvement and Through that, they will be able to acquire NW equipment and implementation revive with cost-effective. 2. Network Transformation service for IP network development That can help to transform your network to a conver ged, IP-based network while supporting your unique business strategies.These solutions can help you enhance control over key components of your network operations, and help secure your network infrastructure and simplify customer, partner and supplier interactions for better G service quality Cost reduction solution 1. Information modus vivendi management for Infra Optimization Strategy Telecoms companies have huge data and data size will grow more rapidly with contents for G bile service in near the future. So one of the largest portion of IT infra budget would be storage related cost. So one of the most efficient way for cost reduction will be storage optimization through data rationalization. Benefit IBM service has a plenty experience and well-defined methodology and various SW and HAW for ELM consulting and implementation. We can cover unstructured data akin image, voice and data base as well. Im sure Storage Infra TCO of LEG Telecoms will be reduced sharply through tiered storage based archiving or remove of old and unused data. the likes ofwise optimization of DB size will help for better performance of application so LEG- Telecoms wont need to buy a lot of high-end servers like now. That is also cost reduction factor. 6.Prospects for the Client LEG Telecoms is still the smallest player among three major players in mobile service market. But they has shown good result with sound business growth and met their objective during last several years with their creative market strategy. But for gaining bigger market-share and 2nd position, they need to prepare more attractive service price and good quality service, especially, that will be more important under new G market. Effort for cost reduction and, aggressive but cost-effective invest for NW infra improvement will be able to make his position better. . Conclusion and Making Changes to the Sales Approach solution on the basis of IT market analysis and CIO interview. And also business plan and deal c losing strategy has been focused on customers IT strategy. But through this class, I could improve financial analysis skill and learn about climax based on analysis of customers overall business pain point. The metaphysical methodology for company analysis through case-study will be very helpful for our business activities even if thats short lecture.