Case Analysis: Lotus Development Corp.

MARKETING - II CASE ANALYSIS: genus genus white genus lotus Development Corporation Date: November 11, 2011 The Case The field is to the highest degree Lotus Development Corporation. The director of sales operations Joan Shagoury had to mold which distribution channel to use- Direct or distributer? troupe Background Lotus Development Corporation was founded by Mitch Kapor in 1982 whose initial goal was to develop a sophisticated spreadsheet program. He wrote a pair of program enhancements for Visicorp but quit aft(prenominal) fiver months and teamed up with a former Data command programming wizard, Jonathan Sachs, to form an integrated patronage spreadsheet for newly announce IBM PC. It was at this time that Lotus Development Corporation came into being. It acquired $1 million from a venture capitalist and used it to pay a blitz of finance and market support programs to recruit a new spreadsheet package for business Lotus 1-2-3. such(pren ominal) marketing programs were unprecedented in the industry till this time. Lotus Development corporation produces software products for individuals and workgroups. Its complete product idiot box channel includes a variety of software applications, for a betray of hardware platforms.

The companys prototypal product, a spreadsheet application commonly called 1-2-3, is the closely popular individualised computer software application in the world, with more than 1.7 million users, and it the Great Compromiser one of the companys most distinguished products. Most product development is through with(p) i n the Cambridge, mom headquarters. Other de! velopment activities are located passim the US and internationally. Lotus was attempting to stay on the top and modernize by (1) diversifying beyond business spreadsheets and (2) becoming the worldwide leader in a wide-eyed range of high productivity microsoftware and work for the business and professional market. Companys enormous original sales organization, customer support programs, enormous base and ascendant advertising presence would...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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